Hard days
count too.
Tell Ayumi how you feel each morning. It sizes every habit to fit the day, and the smallest step still counts as a full vote for who you are becoming.
How much is enough today?
The coach breaks each habit into six steps, from the smallest start to the full version. Pick how you feel and see which step Ayumi suggests for the gym.
F0
Pack your bag
2 min
F1
Put on shoes and leave
2 min
F2
Drive to the gym
10 min
F3
Mini workout
10 min
F4
Solid workout
30 min
Suggested
F5
Full workout
60 min
Good: F4 Solid workout. Any step you finish is one vote. F0 counts the same as F5.
Your habits add up to a person.
Each habit belongs to a Persona, the person you are becoming. Every step you finish adds a vote to it, big day or small. At the end of the day the app shows who your votes went to.
- 🏃 Health-conscious person
- ✍️ Creator
- 🧘 Calm and mindful
Miss a day. Not two.
One missed day is an accident. Two is the start of a new pattern. Doing less never breaks your streak, so the day after a miss, packing your bag is enough to be back.
- F4Mon
- F3Tue
- F1Wed
- Thumissed
- F0Friback
- F2Sat
- F5Sun
Why we built Ayumi.
We read the books and used the apps. The books say a small version of a habit still counts and that a missed day is not a failure. The apps count only a full checkbox and reset your streak to zero.
So we treated the research as the spec. Each mechanism in Ayumi traces back to a published source, and the app runs like a small experiment: the check-in is the measurement, the phase is the adjustment, the vote count is the result.
Every action is a vote for an identity.
James Clear, Atomic Habits, 2018.
In Ayumi: Habits live under a Persona. Each completed phase adds a vote you can see.
When motivation drops, shrink the behavior.
BJ Fogg, Tiny Habits, 2019. Behavior happens when motivation, ability, and a prompt meet.
In Ayumi: Phases F0 to F5 and the daily energy check-in pick a size you can do today.
One missed day does not undo a habit.
Phillippa Lally and colleagues, University College London, 2010. Habits took a median of 66 days to form, and a single miss did not measurably slow it.
In Ayumi: Never miss twice. A missed day is a data point, not a reset to zero.
Decide the when and where in advance.
Peter Gollwitzer, implementation intentions, 1999. People who planned "when X, I will Y" followed through far more often.
In Ayumi: Micro-tips ask you to attach each habit to a time and a place.
Questions and answers.
Does F0 really count as much as F5?
Yes. Any step you finish is one vote for its Persona. On a hard day the point is to show up, and showing up is what builds the identity. The app still records which step you did, so a big day looks like a big day.
Do I have to write the phases myself?
No. When you add a habit, the AI coach breaks it into phases for you. You can edit any of them or add your own.
Does a missed day reset my streak?
No. One missed day is an accident, and doing less never breaks your streak. The app helps you make sure one miss does not become two.
Is there a free version?
Yes. Core features are free forever: energy check-in, persona cards, habit phases, and streaks. Premium unlocks AI habit decomposition, advanced analytics, and unlimited personas.
Cast your first vote.
Ayumi is in early access. Leave your email and you will hear when it opens.